Strategic Pivot to Success
ComplianceGuard
The Challenge
ComplianceGuard built an AI-powered regulatory compliance tool targeting enterprise banks. After 24 months and $1.2M invested, they had zero paying customers. The enterprise sales cycle was killing them, and competitors with deeper pockets were entering the space.
Our Solution
Our triage delivered a REDIRECT verdict: the technology was solid, but the go-to-market was fundamentally flawed for a bootstrapped startup. We identified a massive underserved opportunity in the SME compliance space. Post-pivot acceleration included repositioning the product, simplifying the UX for non-expert users, and building a self-serve acquisition funnel.
Results & Impact
Successful pivot to SME market in 8 weeks
$2.5M seed funding secured from fintech-focused VCs
340% customer growth in first 6 months post-pivot
New TAM of $4.2B identified and validated
First profitable quarter achieved
"We were so close to giving up. The triage told us our tech was good but our market was wrong. That pivot recommendation saved everything. We went from zero customers to 200+ in six months."
Ready to Transform Your Business?
Let's discuss how we can help you achieve similar results